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(112) · $22.00
With clear analysis and practical frameworks, this book provides step-by-step guidance businesses can use to prosper in the new era of digital media
Marketing expert David Rogers examines how digital technologies-from smartphones to social networks-connect us in frameworks that transform our relationships to ...
The Network Is Your Customer: Five Strategies to Thrive in a Digital Age
Book by David L. Rogers
"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of "What Would Google Do ""This is the stuff that every business ... Google Books
Originally published: 2010
Author: David L. Rogers
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Rating
(112) · $17.50
Rogers defined the discipline by arguing that digital transformation (DX) is not about technology; it is about strategy, leadership, and new ways of thinking.
$22.00
With clear analysis and practical frameworks, this book provides step-by-step guidance businesses can use to prosper in the new era of digital media
Nov 9, 2009 · The Network Is Your Customer: 5 Strategies to Thrive In a Digital Age - by David L Rogers - Download as a PDF or view online for free.
Jan 13, 2024 · Rogers offers five strategies that any business can use to create new value: •ACCESS-be faster, be easier, be everywhere, be always on •ENGAGE- ...
$22.00
With clear analysis and practical frameworks, this book provides step-by-step guidance businesses can use to prosper in the new era of digital media.
These five core behaviors provide the basis for five powerful strategies for customer networks: the access, engage, customize, connect, and collaborate ...
The Network Is Your Customer: Five Strategies to Thrive in a Digital Age. 48 ratings by Goodreads · David L. Rogers. Published by Yale University Press, 2012.
"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. ... Marketing expert David Rogers examines how digital ...