Darius Bikoff, a self-proclaimed health nut born on September 21, 1961, first conceived of the idea of vitamin-enhanced water in 1996. According to him, he was feeling "run down" and concerned he was catching a cold, so he took some Vitamin C and drank some mineral water.
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He is best known for co-founding Glaceau (maker of Vitaminwater), which sold to Coca-Cola for $4.1 billion, and BODYARMOR SuperDrink, a sports drink ...
Darius Bikoff, glacéau founder and chief executive officer. “To best understand today's announcement, you really need to go out, buy a bottle of vitaminwater ...