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He wanted equity. Three years later, Vitamin Water was acquired by Coca-Cola resulting in a payday of $100m for 50 Cent. The deal started in 2003 when water company Glaceau partnered with 50 Cent to launch his own line of grape-flavored drinks called Formule 50.
Sep 27, 2023
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Jan 20, 2023 · What's more, his deal with Vitaminwater began in October 2004, and when Glaceau was sold to Coca-Cola in May 2007, the rapper got paid.
May 28, 2023 · In his interview with The Guardian, he told the publication that he had earned $150 million from signing a deal for the hit television series.
Mar 28, 2022 · 50 pushed the brand heavily in commercials, songs, and more. Vitaminwater sales grew from $100 million in 2004 to $700 million in 2007. In May ...
May 30, 2007 · A few days ago a couple of news sources reported that Curtis "50 Cent" Jackson is set to make $400 million off the sale of Vitamin Water to Coca ...
Jul 11, 2011 · Coca-Cola purchased Glace au's vitamin water in 2007 for $4.1 billion. Vitamin water went from annual sales of $350 million to more than $1 ...