He wanted equity. Three years later, Vitamin Water was acquired by Coca-Cola resulting in a payday of $100m for 50 Cent. The deal started in 2003 when water company Glaceau partnered with 50 Cent to launch his own line of grape-flavored drinks called Formule 50.
Sep 27, 2023
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Jan 20, 2023 · What initially started as a test trial with Vitaminwater during a 2004 Reebok commercial, led 50 Cent to a 10 percent stake in his Formula 50 ...
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Nov 26, 2022 · Back in 2004, Glacéau offered the rapper a stake in VitaminWater (a sweet, colourful water drink with added vitamins) and 50 went on to do ads ...
Energy Brands is owned primarily by Bikoff, employees, and small investors. Rapper 50 Cent obtained a minority share of the company as part of an endorsement ...
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Posted: Jul 6, 2022
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50 Cent Made An Estimated $100M From His Vitaminwater Deal
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Jan 20, 2023 · What's more, his deal with Vitaminwater began in October 2004, and when Glaceau was sold to Coca-Cola in May 2007, the rapper got paid.