More videos on YouTube Air Jordans retail and resell at higher prices than the average basketball sneaker. The high prices come from how the company makes and markets its iconic sneakers. The brand has a rich history, and its Air Jordan 1 is widely credited as the catalyst for sneaker-culture.

The Air Jordan 4 Retro Eminem Carhartt is a prime example of a highly coveted and elusive Jordan shoe. Created in collaboration with Eminem and Carhartt, these retro Jordan 4s were originally gifted to the rapper's friends and family, with only 10 additional pairs auctioned off for charity.

The Air Jordan 11, arguably the greatest Air Jordan sneaker of all time, was initially released from 1995-96. Designed by Tinker Hatfield, inspiration came from Michael Jordan wanting a sneaker he could wear to dress up in a suit, lace up on the court, and perform at the highest level.

The Nike-owned brand is well-known among consumers from different generations, and 36 percent of Gen Z sneaker owners in the U.S. own Jordan sneakers. More than 50 percent of Jordan owners value being successful, and over 20 percent consider advancing their career as one of the three most aspects in life.